We’ve never seen any indication that Kim Kardashian venerates the Blessed Virgin Mary—she is a former porn star—so her latest headline-grabbing stunt can only be seen as exploitative.

On her Kimoji Instagram page, Kardashian presented an image of herself as the Virgin Mary; she was promoting merchandise. The animated image then blurred into a colorful, psychedelic celebration of “Weed Day,” an annual celebration of marijuana.

Advertised on Kardashian’s Kimoji website was a candle with the same image of her as the Virgin Mary; it was selling for $18. It was placed between two other items for sale: a “fire weed sock” and an “ass tray”; the former celebrates marijuana use and the latter is a photo of her bare mammoth behind.

To top it all off, while filming scenes for “Keeping Up With the Kardashians,” Kim was photographed wearing a clingy, see-through black dress with an image of the Virgin Mary emblazoned between her breasts.

We know that she and her family have been through a lot—their problems are mostly self-induced—but that is no excuse for ripping off Catholic iconography to make a quick buck and grab headline news.